Competition of Sommeliers WINE PEOPLE TROPHY RUSSIA for the first time was carried out in 2006 and obtained the appreciation of professional wine and restaurant industry giving a chance to many talented sommeliers to be heard and to take a serious step toward their creative career. Recently in the competition have taken part more than 100 of yaung sommeliers from different russian regions.
The competition is arranged by the Union of Sommeliers and the Experts of Russia - the only one independent association in RF of the acknowledged extra-class professionals, experts of Russian and international wine business.
A unique feature of the WINE PEOPLE TROPHY RUSSIA - this is its transparency for all.
Aims of the competition:
· Overcoming the existing state of affairs where restaurant business is closed for the majority of talented sommeliers. As the judges and the invited audience come out the representatives and the owners of large restaurants and wine importing companies - people from whose attention and opinion depends competitor’s career in the future.
· Encouragement of young little-known sommeliers who are creative in their profession. Providing an apportunity to young specialists to appear themself. Competition invites to the participation absolutely everyone who is desiring to try their forces. It is not necessary to have work experience or vocational education, to be the official member of one or other organization or to be closely connected with wine sphere. The possibility to state about himself exists absolutely for everybody!
· Popularization of the sommelier profession, it’s representatives, culture of drinking wine and strong alcoholic beverages. Profession of sommelier in Russia is still very young and it is not developed, details about it and information sources not so there are many. For this very reason one of the purposes of the competition - integration of the concept "sommelier" out of the limits of wine sphere, the disclosure of the essence of profession, its beauty, complexity and functional load. Competition supports advertising notification beyond the limits of highly specialized sphere media sources, among the invited guests are representatives of culture, science, business, policy and mass media.
The winners of competition are getting prizes from the sponsors of competition. Except material rewards there are also trips to the famous wine regiongs of the world. But still the main prize for the participants - attention and professional growth. Thanks to the Annual All-Russian Sommelier’s Competition - WINE PEOPLE TROPHY RUSSIA, all this become possible for the little-known or the entirely unknown, but talented sommeliers who live in the most different and distant regions of Russia and countries of the CIS.
About the forthcoming competition of this year - WINE PEOPLE TROPHY RUSSIA 2009 you can read here.